As demonstrated in the 2016 Presidential elections, social media is paying an increasing role not just in informing, but more importantly in organizing and mobilizing into action. The rapid changes happening on both the technology and the content development sides of the equation means that social media publishers and users also need to evolve with the times.
According to social media experts who attended Newscred’s 4th annual #ThinkContent Summit held in New York City, content marketers, or those who produce the stuff we read, hear, and see on the internet, must focus on brand purpose, make sure content strategy evolves, and not be too focused on self-promotion.
The talks were given in front of about 1,2000 content marketers from across the United States and other parts of the globe. The theme for the event was “Convergence: The New Marketing Imperative.” For more details in the event, here’s the link to the story by Newscred’s Brian Caulfield – https://insights.newscred.com/thinkcontent-2016-content-marketing-experts-talk-brand-purpose-strategy-evolution-and-connections-in-storytelling/