Canadian hip-hop star Drake’s fifth studio album was released on Friday and has already hit 170 million streams on Apple Music within the first 24 hours of it being out. Spotify, another streaming service, also reported unprecedented listenership.
The album is enjoying holding the title of highest ever reported listenership on any streaming service for an album in a single day. This is on Apple Music which significantly trails behind industry leader Spotify. The numbers accumulated on Spotify would only add to the album’s acclaim.
Apple Music and Drake have enjoyed a long relationship, and “Scorpion” was heavily promoted on the platform. This professional tie could be why the album appeared two hours later on Spotify. Once it went live though, Spotify began to heavily feature and promote the release. According to data collected by Spotifycharts, a sit which collects and tracks listening data on the streaming service, the album was streamed more than 132 million times over the first day of its release. The number is much less than Apple Music’s record, but still a significant win for the 25 song album.
The previous record for one-day streaming was held by rapper Post Malone’s album “Beerbongs and Bentleys”, which came in at just under 79 million streams on Spotify. It was released in April. The short reign as record holder is a common occurrence now for the music and streaming industry, where the number of users grow daily. Competition amongst streaming services leads to the heavy promotion of highly anticipated albums to boost listenership numbers.