Moonwalking with Einstein

Mindanation Book Review

Moonwalking with Einstein

- in Feature, Life
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Your company just sent you to a networking at a conference to build up your client base. So you’re there, talking with a CEO of an important company and you desperately want to impress this guy. This should be your time to shine, but you can’t remember his name. It feels like you are drowning as your thoughts are dominated by the knowledge that you are messing up big time.

It’s an awful, embarrassing situation, so how can you ensure that it never happens again?

Here’s one helpful tip from the New York Times bestseller, Moonwalking with Einstein by Joshua Foer, try to form a picture – yes, a picture of the guy’s name.

The author says that our brains have evolved to remember important input from our senses, such as the taste of a poisonous plant or the sight of an encroaching predator, rather than a dry fact. This is from the time when our ancestors had to survive in the jungles, and recognizing danger was more important than putting a name to it.

Therefore, whenever you want to remember a plain, emotionless fact like someone’s name, you need to attach vivid images, smells or sounds to it.

Let’s imagine you meet a man whose name is Tom Simpson. What can you do to remember his name? Well, why not attach the memory to the image of Homer Simpson being attacked by a tomcat? By connecting the dull information to the vivid image, you’ll find it much easier to remember.

And you’ll never be stuck in that awkward situation of forgetting a name again. For more of these tips, you can get the book Moonwalking with Einstein on Apple’s iBooks.




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