DAVAO CITY, November 14, 2016 (PNA) — Tourism industry players in Mindanao are fine-tuning their products and strategy packages in preparation for the influx of Chinese and other tourists expected in the coming months.
Jazmin Esguerra, Director for Media and Communication Services and now the consultant to Department of Tourism (DOT)-Mindanao, said Davao City in particular should finds its own niche and not compete with other destinations such as Boracay.
Esguerra, who served ten years as Philippine Tourism Attaché to Beijing, advised tourism stakeholders to do “branding” and know their respective markets.
“You can tweak a little but be sure to showcase only the best of what you have,” she said.
Esguerra said about 120 million Chinese traveled out of China in 2015,
with total outbound expenditures reaching US$194 billion.
The increase, she said, was attributed to the rising disposable income levels among consumers, the continuous development of transportation networks in China including more direct flights, and increased exposure to the outside world through new technology.
Esguerra said many Chinese tourists come to Asian countries like the Philippines for beach holidays. The type of goods they buy are local delicacies and foodstuff, souvenirs and crafts, cosmetics, make-up and perfumes, fashionable clothing, digital and electronic products, leather goods, household goods, and furniture.
Esguerra, however, said tourism service providers should know the basic concerns of the Chinese such as language barriers and cultural differences, personal and property safety, travel arrangements on transport, lodging, sightseeing, and food, and visa application processes. (PNA)